SELLER INFORMATION

There are many reasons you may decide to sell your home, and Gary takes the time to understand your unique goals, timeline, and priorities. He will create a customized strategy focused on achieving the best possible price and favorable terms, while providing expert guidance, marketing, and support to ensure a smooth and successful sale from start to finish.

Modern house with large windows and multiple levels at the base of a rocky, wooded hillside.

HOME VISIT & WALKTHROUGH

Gary will schedule a visit to your home to meet with you, learn about your goals, and tour the property.

○ Discuss your selling goals and ideal timeline
○ Complete a walkthrough to evaluate your home’s features and condition
○ Prepare a detailed Comparative Market Analysis (CMA) and customized marketing plan
○ Review pricing strategy, marketing approach, and answer your questions

This step ensures your home is positioned strategically for a successful sale.

A spacious living room with large floor-to-ceiling windows overlooking a scenic view, modern art on the wall, a beige sofa with pillows, two side tables with lamps, a fireplace, a glass coffee table, a grand piano, and a colorful sculpture on top of the piano and wall.

LISTING AGREEMENT

Once you and Gary have agreed on a listing price and timeline, he will review all required documents with you and guide you through the listing process.

○ Listing Agreement review
○ Law of Agency explanation
○ Seller Disclosure Form
○ Brokerage and required company disclosures
○ Property-specific forms (Lead-Based Paint Disclosure, utilities information, pre-inspection documents, etc.)

Gary will ensure you understand each step and feel confident moving forward with your listing.

Living room with gray sofa, armchair, wooden coffee table, and a pool table. Walls decorated with framed artwork, windows letting in natural light, and a staircase in the background.

HOME PREPARATION

As part of your personalized marketing plan, Gary will help identify ways to prepare your home to make the strongest impression on buyers. He will provide recommendations and a timeline to ensure your home is ready for the market.

Interior Review - A few examples are:
○ Window Cleaning
○ Carpet Cleaning
○ Painting
○ Repairs
○ Home Systems Servicing

Exterior Review - A few examples are:
○ Exterior Window Cleaning
○ Roof and Gutter Cleaning
○ Painting
○ Repairs
○ Power Washing

Landscape Review - A few examples are:
○ Potted Plants
○ Mulch
○ Mowing

These steps help showcase your home at its best and maximize buyer appeal.

Living room with white and beige sofas, a leather couch, and a framed photo collage wall, open kitchen with white cabinets, black door, and three pendant lights, staircase in the background, wood flooring, and a ceiling fan.

MARKETING PREPARATION

Gary will develop a customized marketing strategy designed to highlight your home’s unique features and attract the right buyers.

○ Marketing Calendar Developed
○ Professional Staging Coordination
○ Photography/Aerial/Videography
○ Creation of Digital and Print Marketing Materials
○ Target Buyer Identified
○ Professional Yard Sign Ordered and Installed

Bright living room with large windows, gray sofa, black armchair, white ottoman, and view of mountains and houses outside.

MLS LISTING GOES LIVE

At this point, your home is officially on the market!

Front view of a house with stone and brick exterior, three garage doors, a wooden front door, and landscaped yard with blooming trees and bushes under a partly cloudy sky.

ACTIVE MARKETING

Now, Gary will actively promote your home to generate strong interest and keep it front-and-center for potential buyers.

○ Online Syndication of Listing
○ E-Marketing Campaigns to Agents and Buyers
○ Social Media Marketing
○ Other Digital Advertising Campaigns
○ Print/Collateral Advertising
○ Agent Networking Events (Brokers Open)
○ Public Open Houses
○ Buyer Tours

Modern kitchen with green cabinets, white marble countertops, a gold and black stove, black appliances, and a view into a dining area with a table and chairs.

PURCHASE AND SALE

When offers are received, Gary will review each one with you and help you evaluate the terms to select the strongest offer for your goals.

○ Offer and Pricing Review
○ Buyer Financing and Qualification Review
○ Negotiation of Possession and Closing Dates
○ Contingency Review and Negotiation
○ Negotiation of Included Fixtures and Personal Property

Modern kitchen with white cabinets, black appliances, central island with white countertop, gold pendant lights, and hardwood floors.

INSPECTION AND NEGOTIATION

Gary will represent your interests and help manage any contingencies as he works with the buyer’s agent during the inspection process.

○ Gary’s presence at the inspection
○ Coordinating vendor bids and evaluating repair requests
○ Negotiating with the buyer’s agent on your behalf
○ Coordinating agreed-upon repairs and the final walkthrough

An aerial view of a house with a large roof, surrounded by trees, a driveway with cars, a swimming pool, and a fenced yard with lush green grass.

CLOSING

Gary will guide you through the final steps and manage the details to ensure all paperwork is completed accurately and on schedule.

○ Once the documents are signed and the sale is officially recorded with the county, your home is sold!

Congratulations!

MASTERS OF MARKETING

There are many reasons you may choose to sell your home, and Gary takes the time to understand your unique goals and priorities. He will develop a strategic plan designed to position your home effectively and help you achieve the strongest possible return on your investment.

MARKETING MATERIALS

Marketing your home begins with professional photography and high-quality marketing materials. Gary will coordinate a professional photo shoot to capture your home at its best, with images used across online listings, brochures, flyers, and other marketing platforms to attract qualified buyers.

PHOTO GALLERY/WEBSITE

Your property will be featured on the Windermere website with high-quality photos and detailed descriptions. The listing will also be syndicated through the MLS to major home search platforms such as Zillow, Trulia, and Google, ensuring maximum exposure to qualified buyers.

BROKER'S OPEN HOUSE

A broker’s open house will be hosted to introduce your property to local agents and generate early interest. This helps create buzz around your listing and increases exposure to agents actively working with qualified buyers.

DIRECT MARKETING

Direct mail and email announcements will be sent to prospective buyers, select members of the community, and real estate agents who are actively working with buyers in your home’s price range.

MARKETING ONLINE / SOCIAL MEDIA

Gary will create custom advertising for your home and promote it across high-visibility platforms, including the Windermere network, Zillow, Trulia, Google, social media, and select print and digital publications, ensuring your property reaches the right audience.

ACTIVITY UPDATES

You will receive regular updates on your listing, including feedback from buyers and agents, showing activity, and any relevant market changes. If you ever have questions, you can reach out anytime by phone or email. Once an offer is received, you’ll be guided through negotiations, inspections, and the closing process to ensure a smooth and successful sale.