Pleasant Grove, known as "Utah’s City of Trees," is a community that feels deeply established and welcoming. It is famous for its lush canopy of mature trees and its historic "soft rock" buildings. The city has a strong sense of identity, anchored by its annual Strawberry Days festival—the longest-running community celebration in Utah.

Pleasant Grove is classic Americana. It is a family-oriented city where neighbors know each other and community pride runs deep. In recent years, the southern part of the city has exploded with new office buildings and tech companies, creating a "new meets old" atmosphere that offers both historic charm and modern career opportunities.